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Ayrshire Vision


Core Values

- Genetic gain of the Ayrshire population

- Always look for the opportunity

- Maintain a financially viable business

- Foster camaraderie among Ayrshire members

- Always portray a professional image


Ayrshire New Zealand will develop, promote and maintain the Ayrshire breed as a credible option for New Zealand dairy farmers



Ultimate Goal

To be the number one dairy population within the world, among all breeds, under the NZ payment system


- Ayrshire (A14+) will make up 10% of the national herd

- Ayrshire BW/GW and PW will increase and be comparable to other breeds

- Ayrshire cows will be included in national statistics and trials

- Ayrshire cows will be financially rewarding for those who farm them

- Ayrshire NZ will have united, vibrant members who are proud to belong

- Ayrshire NZ members will be proactive and engaged in striving to achieve Association goals

- Ayrshire NZ and it's members are progressive and perceived to be innovative

Key Performance Indicators

1. Membership: The Association membership will be 30% of farmers who have a proportion of Ayrshire in their herds

2. Registration:  40% of available animals will be registered

3. Semen sales: The Semayr/ LIC partnership will have 85% of the Ayrshire semen sales

4. Ace Herd:   

(a) Nucleus Herd will be in the top 30% of NZ Ayrshire herds

(b) The venture will generate income to fund the registration goal

(c) The venture will provide financial security for the Association by maintaining an appreciating asset




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